The trainings of the I Can Manage My Business project, carried out in partnership with the Turkish Enterprise and Business Confederation (TÜRKONFED), Visa and the United Nations Development Program (UNDP), turned into a webinar series during the COVID-19 outbreak.
I Can Manage My Business Trainings Given to 550 SME Representatives During the Pandemic!
In the trainings transferred to the digital platform for SMEs to improve their digital competencies and benefit from the opportunities in this field; knowledge and experiences on digital competence, access to finance, risk management, supply chain management, business plan follow-up in uncertain periods and sustainability which has an important place in the economy of the future were shared with SMEs by various experts. In addition to these trainings within the scope of the project, digitalization support will be provided to SMEs who want to move their business to the e-commerce environment.
In the first year of the I Can Manage My Business project launched in 2019, nearly 1,000 SMEs in Adana, Antalya, Hatay, Balıkesir, Mardin and Istanbul under 10 different headings, from digitalization to accounting, from international trade to the institutionalization of family companies, took lessons from Boğaziçi University Innovation and Competition Focused Development Studies Implementation and the Research Center lecturers and industry experts.
In its second year, I Can Manage My Business project aims to reach and strengthen SMEs through online trainings that include new conditions developing with the health agenda. The training content has been updated to help SMEs transfer their existing businesses to digital quickly. Academic information has been provided by Bogazici University faculty, with the support of practical knowledge provided by Turkey’s leading online shopping platforms and companies which provide e-commerce infrastructure.
High level of participation from big cities
A total of 550 people, 41% of whom were women, participated in the I Can Manage My Business webinar series held between April 29 - May 16, 2020. The prominent sectors were trade, service, construction, food and textiles. Istanbul, Izmir, Ankara, Kütahya and Adana were among the cities with the highest level of participation. Those who want to get information about the project and developments can follow the social media accounts of the I Can Manage My Business project.